Bondstone hires market expert Leonor Magalhaes as Executive Director of Marketing
Bondstone is delighted to welcome Leonor Magalhães as its new Executive Director of Marketing. With an impressive track record in leading communication, branding and identity development projects, Leonor brings a wealth of experience and knowledge to the firm’s leadership team and is committed to drive Bondstone’s marketing strategy.
In her new role, Leonor Magalhães will spearhead the marketing and communication strategy of Bondstone, a private equity real estate investment and asset management firm dedicated to attracting international investment for the development of Portuguese cities. Leonor will be responsible for the strategic development and execution of all marketing, communications, brand management, and public relations activities for the firm and its portfolio projects.
Leonor holds a MSc in Economics from the School of Economics and Management at the Universidade do Porto and boasts over 20 years of experience leading communication, branding and identity development projects at renowned creative agencies such as Strat, Brandia and Blug, where she served as Partner and Managing Director for the past 10 years. Throughout her career Leonor has been directly involved in marketing assignments at prominent real estate companies such as Vanguard Properties (resi projects such as Castilho 203, A’Tower, White Shell, Muda Reserve or Terras da Comporta), Avenue (projects such as 266 Liberdade, Aliados 107, Bonjardim, or Exeo Office Campus), ACA, Lúcios, Predibisa, Rockbuilding, to name a few. She has also been engaged in in a wide array of industries and markets such as hospitality (Tivoli Hotels & Resorts or Memmo Unforgettable Hotels), services (Deloitte or PLMJ) or consumer goods (Sogrape or Sovena).
“Throughout my career I have been fortunate to work with clients across diverse sectors. However, it is in the real estate market that I have developed a strong specialization and to which I want to dedicate myself 100%”, says Leonor Magalhães, Bondstone’s Executive Director of Marketing. “Embracing this new role and challenge represents the perfetc fit for my ambition at this stage of my career. The firm’s vision and the ongoing projects are truly attractive for those who, like me, value innovation and creativity. I am thrilled and proud to join Bondstone’s team, to create projects with impact on the country’s development and on the quality of life of our communities.”
“The development of this new strategic role signals the firm’s commitment to the Portuguese real estate market. It demonstrates our commitment to thoughtful engagement with all our stakeholders, and ensures that we have a premier marketing and communications function which will become critical to our growth strategy”, refers Paulo Loureiro, Bondstone’s CEO. “Leonor, a strategic thinker and results-driven marketing executive coupled with an entrepreneurial mindset backed by a track record of proven success at driving brand equity, sales and profitability, is the perfect fit to lead Bondstone’s marketing department”, reinforces Paulo Loureiro.
Bondstone holds a comprehensive portfolio of nine projects across Lisbon and Porto. With ambitious plans for growth, the company aims to reach a total of 12 projects by the end of 2023.